After launching a very successful, fully custom off-platform experience celebrating 15 years of the Nike SB Dunk, R/GA was asked to then take that experience and bring it back on platform. The newly designed experience allowed Nike to continue updating content, as well as push the site globally to gain more traction.
15 shoes, 15 stories. Some of the most iconic shoes in skateboarding and sneaker world have an amazing story to tell, and this was their platform.
Stay up on the latest SB Dunk drops.
Catch all the Nike SB edits as they're released throughout the season.